If you are genuinely running a store, Shopify is almost certainly the right answer and we will tell you so. Here is where the line actually falls.
Get a quote| Shopify | Nostedt Sites | |
|---|---|---|
| Built for | Selling products online | Being found and getting contacted |
| Inventory and variants | Excellent | Straightforward catalogues only |
| Who runs it | You | We do |
| Monthly cost | Platform + apps + theme | One plan, everything in |
| Speed | Good, degrades with apps | Static at the edge |
| Content pages | Secondary to the store | The whole point |
| Right when | Products are the business | Services are the business |
If selling online is the business, use Shopify. Inventory, variants, shipping rules, taxes, abandoned carts, payment providers, apps for everything. We do not compete with that and would not pretend to.
This is the only question that matters and most people answer it wrong, in the expensive direction. Running a Shopify store when you are really a service business with a handful of products means paying for and maintaining a machine built for a job you are not doing.
The test we use: if you stopped selling online tomorrow, would the business survive? If yes, you are a service business with a catalogue, and the site should be built to get you contacted, with the products as a supporting act. If no, you are a store, and you want Shopify.
We have made this call in the client's favour more than once. N3 Sales had a Squarespace store attached to an auto shop, and the right move was deleting it, because nobody buys a remote start install in a cart. Their revenue is appointments.
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