Nostedt Sites / website redesign
service

A redesign,
without the drama.

Most sites do not need rescuing. They need somebody to take them over. Here is how a redesign actually runs, and when a rebuild is cheaper than a repair.

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the honest version

Your site probably is not broken

It loads. It has your phone number on it. Somebody built it in 2019 and it has been quietly doing its job ever since. The reason you are thinking about a redesign is almost never that it is broken, it is that it has become awkward: awkward to change, awkward to show people, awkward to explain why the hours are wrong.

That distinction matters, because it changes what you should buy. If the site is fine and the problem is that nobody maintains it, a redesign will not fix that. You will have a beautiful new site that is stale again in eighteen months. The fix is ownership of the thing over time, not a new coat of paint.

rebuild vs repair

When a rebuild is genuinely cheaper

We would rather repair than rebuild when repairing is honest. It usually is not, and here is the test we apply.

the process

What the two weeks look like

A short conversation first, usually fifteen minutes, where we ask what you do, who you want calling, and what you wish the current site stopped doing. That conversation is where the copy comes from. We do not send a questionnaire.

We write and design a first draft and put it on a private URL. You look at a real page on a real phone, not a flat mockup that hides how it behaves.

You mark up what is wrong in plain English. Not a change request form. A text message saying the second section is too long and the photo of the truck should be the first one people see.

Then we go live, and the switch itself takes minutes. We add one record pointing your domain at us. Your email does not move and does not break, which is the single most common fear and the one worth stating plainly.

the part nobody quotes

What happens after launch

This is where a redesign is either worth it or wasted. The site changes constantly in the first month, because seeing the real thing live always produces a list. That is included and expected.

After that, it keeps changing, because businesses change. New service, seasonal hours, a photo from a job you are proud of, a price that moved. You ask in plain English and it gets done, usually the same day. That is the actual product. The design was just the start of it.

questions

Asked often

Will my site go down during the switch?

No. The new site is fully built and tested on a private URL first. Going live is a DNS change, and the old site stays up until the new one answers.

Will my email break?

No. We change the record that points your website at us. Your nameservers and your mail records stay exactly where they are. This is the fear everyone has and it is the easiest one to put to rest.

Can you keep my existing design?

If you like it, yes. Plenty of redesigns are really re-platforms: same look, rebuilt so it is fast and someone can actually maintain it.

What about my Google rankings?

We keep your URLs where we can and redirect them where we cannot, which is what protects the rankings you already have. Sites lose rankings in a redesign when nobody bothers to map the old URLs, not because the design changed.

Do I lose my content?

No. We move it. If your old site has years of pages worth keeping, that is an asset, and throwing it away is how redesigns go wrong.
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Your website, handled.

Tell us what you do and you will have a number within one business day.

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