Work we
still run.

Four sites, all still live.

A portfolio is only worth anything if the sites are still up and still maintained. All four of these are live right now, and we are the ones who update them.

They are deliberately different from each other: a general contractor, a rural auto shop, an automotive accessory brand, and a small-run jewellery label. What they have in common is that none of them had a website problem. They had a business that was being described badly, which is a different thing and needs a different fix.

Two notes so you can weigh these properly. Calvelle is our own brand, not a client, and we say so on its page. Great Horn stayed on their existing CMS rather than moving to our platform, because that was the right call for them. We would rather tell you that up front than have you find out.

The same three problems, every time

Across four very different businesses, the work was mostly the same three moves.

• The page order was wrong. Every one of these sites led with something other than the question the customer actually arrives with. Fixing the order of the argument is free at build time and nearly impossible to retrofit later.
• The copy was written for the wrong reader. Usually for a competitor, or for how the owner wishes the business sounded. Rewriting it in the customer's own words does more than any redesign.
• Nobody could change anything. When an update requires a developer, the site goes stale, and a stale site is worse than a plain one.